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|Posté le: Sam 8 Juil - 11:05 (2017) Sujet du message: Beyond Advertising Creating Value Through All Customer To
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change?
Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators, and academics all grappling with today’s unique challenges and opportunities.
This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include:
<ul> <li>Holistically orchestrate and allocate resources across all touchpoints</li> <li>Redefine expectations of success to align for multi-win outcomes</li> <li>Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story</li> <li>Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints</li> </ul>
publisher: Wiley; 1 edition (February 15, 2016)
isbn: 1119074223, 978-1119074229,
weight: 15.4 ounces (